Trending Scents in 2025

As we settle into 2025, fragrance trends are embracing comfort, nostalgia and nature in beautiful new ways.

Bookish Scents

This year, we’re especially excited to see bookish scents taking the spotlight. Think warm, familiar notes of vintage paper, worn leather bindings, and soft whispery woods. These aromas evoke the feeling of curling up with a well-loved novel in your favorite reading nook. Try our two new bookish scents - cozy library and aged parchment + ink.

Airy Gourmands

Sweet, airy notes like marshmallow and vanilla cream are also making waves — ideal for creating a sense of coziness and warmth. These gourmand scents pair beautifully with deeper layers like ginger, matcha and tonka bean. Look to our gourmand perfumes like matcha + marshmallow, orange petal + caramelized sugar and caramel creme to try out this trend.

Earthy Nature Inspired

Nature-inspired fragrances are evolving, too. Earthy blends of moss, vetiver, cedarwood, and wild herbs are grounding us in the beauty of the natural world, offering a quiet, contemplative counterbalance to our fast-paced lives. Look for a few new nature inspired fragrances launching soon!

Tea Blends

Another rising favorite is tea blends. Delicate infusions of green, black or white tea bring a calming, aromatic sophistication that layers beautifully with florals, fruits, or soft musks. They feel like a quiet conversation in a sunlit kitchen of the warmth of a freshly steeped cup on a rainy day. Try out our southern peach tea or cottage garden for this one.

Whether you are lighting a candle or layering your favorite perfume, 2025 is all about finding your signature scent in the poetry of nature, pages or sweetness.